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02 Aug 2014 By David Fuhrmann-Lim
Jude and Johnny team up for a fantastic ad that eschews product placement and bland platitudes for clever storytelling and a nice spot of dancing. It’s a gentleman’s wager, and the payoff is fabulous.
A great idea carried out to its logical end, this is one of those rare moments (like the Johnny Walker Blue Label depicted here) where story, craft, product and idea end up as a winning hand.
Created by Anomaly agency, and directed by Jake Scott.
Starring Jude Law and Giancarlo Gianinni.
Watch A Gentleman’s Wager here.