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#317

MADE MAX

03 Mar 2016 By

We try to avoid absolutes and superlatives, but we really were the FIRST in Singapore to taste the new Penfolds Max’s Range – a trio of commemorative release wines that’s a tribute to Max Schubert, Penfolds Chief Winemaker for 37 years. The First!

This is Penfolds’ first new range in over a decade, and the very first named for a winemaker. Specifically, Max Schubert, their legendary and innovative winemaker of 37 years. Yes, you’re probably not familiar with the name (more of him below but watch the intro video here), but these wines are approachable, in popular styles and are meant to be enjoyed now.

Penfolds Max's range wines

The three wines are all 2014 and include a Shiraz, Cabernet Sauvignon and of course – Australia’s great contribution to the wine world – a Shiraz Cabernet (above).

The range celebrates the winemaking legend renowned for his innovative spirit and vision, together with his immense influence on Penfolds house style. The trio of wines were created by the winemaking team to be more accessible for immediate enjoyment, and approachable as a younger wine because of its vibrant fruit qualities (they are all pretty intense, fruity and less tannic, from our initial tasting). Full tasting/technical notes here.

If you like these type of wines, even the price (S$40) is approachable, and the Shiraz Cabernet also comes in a special foil packaging. Gift!

Penfolds

7 Things You Should Know About Max Schubert

1 – He joined Penfolds as a messenger at the age of 16.

2 – He became their chief winemaker at 33. Yes, 33!

3 – And he held the position for 37 years. Do the math.

4 – Schubert is best known as the creator of Australia’s flagship red – Penfolds Grange – which he made in secret for three years.

5 – He mastered the art of multiregional blending and nurtured the spirit of innovation which continues to this day.

6 – Credited with the creation of Penfolds Bin wines beginning with Kalimna Bin 28 Shiraz in 1959.

7 – In 2001, Max was included in the 100 Most Influential Australians of the Century publication.

Penfolds Max’s tribute range is exclusively available at all Cold Storage stores.

Like this? Here are 11 stock photo fails when it comes to wine

 

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