When you absolutely, resolutely, stubbornly and incorrigibly MUST have that beer in the shower...
BEER MUSEUM – WHAT'RE YOU WAITING FOR?
Someone had to do it, and the Swedes got there first. Stockholm's Spiritmuseum curates and celebrates the science and art of beer making. And yes, you can get a pint or three when you're there.
Absolut Vodka's first artist-collaborator was Andy Warhol, and since then it has enthralled us with its endlessly clever and cheeky ads. Decades on and it's still one of the greatest campaigns ever. So what's with the brand's new strategy?