Eden Park, a dapper French clothing label co-founded by sporting world legend Franck Mesnel, launched its Southeast Asian flagship counter at Takashimaya late last year. Keen rugby fans will undoubtedly recognise the brand, named after the largest stadium in New Zealand.

The brand is also the official supplier to five European teams – England, Wales, Italy, Ireland and France. What they might not know – the French being Frenchy – is that Eden Park also has its very own line of champagne.

Typically, rugby doesn’t exactly conjure up the image of refined gentlemen sipping champagne in their fine suits and pink bowties, but Mesnel is renowned for his bouts of whimsy, on and off the rugby field. The brand itself was inspired by pink bowties Mesnel and his teammates randomly decided to don while playing the French Championship final in 1987.

The pink bowtie emblem became quite iconic as a result.

It was also on a similar whim that the boys decided to indulge in a bit of bubbly – during halftime – at one of their matches, which resulted in a partnership with family-run champagne brand Louis De Sacy to create a delicate wine with notes of hazelnut, fresh butter and honey.

It IS slightly harder to obtain a bottle of the exclusive bubbly than a fetching rugby shirt from Eden Park, but if you do get your hands on a few bottles, we say put them on ice right before the match for a perfectly chilled post-game victory drink.

Eden Park is located at Level 3 of Takashimaya Departmental Store in Ngee Ann City.

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