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All Rights Reserved.

David Fuhrmann-Lim


I love to take pop-culture down the rabbit hole, as a patron saint of black humour, Buddha of beats and books, and (officially) a Content Specialist and Brand Editor with many years of editorial and creative experience.

I have worked with MTV Asia, Bauer Media and Singapore Airlines, and am currently the Curator+Editor of Parched, an online magazine devoted to cocktail culture and the booze business. I have written for WallpaperVinePair, the Michelin Guide and am one of the authors of the Louis Vuitton City Guide—Singapore edition. I’ve judged various cocktail competitions, including the Campari Bartending Competition 2019 and Remy Martin Cocktail Competition 2022.

I was also a Contributing Editor at Female Magazine (during which I helped to launch their website (www.femalemag.com.sg) and, before that, was the Editor-in-Chief of the award-winning men’s lifestyle magazine Singapore FHM. While I was there I collaborated with Ogilvy & Mather Asia Pacific on a marketing project and we won the Gold Award Cannes Lions Festival 2007 for our poster branding campaign.

I also spent three years in MTV Asia’s fledgling seasons as a promos producer/director, where I won awards for various humourous edgy spots.

I have published two books (Sniffing The Equator, 99). 99 Stories Dreams Poems just won a Pencil at London’s D&AD 2017 Awards.

My two plays Scratching and Syzygy won the first and second prizes at Action Theatre’s 10-Minute Playwriting Contest.

I photograph as well, but you already knew that.

Here’s an Instagram link to @CultofDavid

Here’s an interview with The Peak Singapore

Here’s a look at Singapore’s flourishing literary scene

Here’s a link to 99 Stories Dreams Poems

Here’s a 99 feature by UnderConsideration

Here’s a link to my DJ Mix. Yes, I DJ…


Parched is always open to partnerships and sponsorship.

If you have any enquiries about advertising as well as other collaborations, please direct your emails to david@splode.asia

We look forward to having a chat with you over a dram.


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Here's What You Need to Know Before Heading to Whisky Live 2022 (19–20 November).

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This is the Most Sprightly and Elegant 52-Year-Old I've Ever Met.

#702 No.

From 29 October – 2 November, Ode to Austria Introduces Austrian Cuisine and Wines to Singaporeans. Helmed by Two Award-Winning Chefs, This Four Hands Experience is Kinda Unmissable — Book Now.

#701 No.

Nemesis — a New Drinking Spot on Duxton Hill — Brings Unexpected Delights and is Worth The Trek.

#698 No.

Across the Island, SmarkKiosk Allows You to Refill Your Favourite Spirits So You Can Drink Sustainably.

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#527 No.

Here's How You Can Tame the Wild Herbaceous Flavours of Amaro Lucano.

#695 No.

Does P&C Have The Best Cocktail and Food Pairing Menu in Singapore? (Rhetorical Question, Of Course They Do!)

#693 No.

So Much is Right With This New Bar That It's Already the Best One to Open in 2022.

#692 No.

The Best of Sweden, Denmark and Norway is Usually Seen in Netflix Noir Thrillers. But Now You Can Get the Best of Scandinavian Cocktails and Dishes in Hemlig, Singapore.

#691 No.

There's a Revamped Cocktail Menu at This Waterfront Bar Based on the (Drinking) Hours of The Day. It's, Literally, About Time.

#690 No.

The Three Whiskies on Our Radar Now, And Why You Should Lock In on Them.