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  • PINEAPPLE EXPRESSION

    Absolut Elyx Global Brand Ambassador, Gareth Evans, was in Singapore for Cocktail Week and to launch Elyx House. Between guest bartending shifts and bar hops, we managed to get a Q&A. So guess which magical person he’d most like to drink with?

  • ABSOLUT ART

    There's an Absolut Party, and you are invited

  • POP SENSATION

    Did you know, after all those thousands of interpretations and original artwork created on the Absolut Vodka bottle, that Andy Warhol was the first artist back in the day to do so? He loved the bottle, and now the brand has a tribute to him. Respect!

  • SWEDE SENSATION

    Absolut Vodka's first artist-collaborator was Andy Warhol, and since then it has enthralled us with its endlessly clever and cheeky ads. Decades on and it's still one of the greatest campaigns ever. So what's with the brand's new strategy?