CATEGORIES
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GIN THERE, DONE THAT
How Hendricks Managed to Capture That Elusive, Unfaithful Hip Market...By Taking Inspiration From a Lowbrow, Labourer's Beer.
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SAY HELL-O, WAVE GOODBYE
Hello Kitty Beer: Zen and the Art of Crass Marketing.
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SWEDE SENSATION
Absolut Vodka's first artist-collaborator was Andy Warhol, and since then it has enthralled us with its endlessly clever and cheeky ads. Decades on and it's still one of the greatest campaigns ever. So what's with the brand's new strategy?