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#474

ANTI-AGIN GIN... WHAAAAAT?!?

04 May 2016 By

A gin distilled with pure collagen and anti-ageing botanicals has been created by Warner Leisure Hotels. It’s called Anti-Agin (geddit?), but drink at your own risk.

BY Alex Swerdloof

In the 1600s in Amsterdam, gin was sold in pharmacies and touted as the remedy for everything from gallstones to gout. It probably didn’t work as a health food then, and we’re pretty damn certain that it doesn’t work as one now.

But try telling that to the people behind Anti-aGin. They’ve created a gin that is distilled with “ingestible collagen” and “age-defying” botanicals. And, yes: They say if you drink their gin, you’ll have fewer wrinkles and less cellulite.

The new gin is coming to you thanks to a joint venture between Warner Leisure Hotels and Bompas & Parr, the British gelatin company. The duo has announced that the “age-defying” gin will be available at all 13 of Warner Leisure’s hotels—and you can also buy it online for a mere $50.

Is it a tad ironic that the companies chose gin? During a period of time in England known as the Gin Craze, it was the booze of choice for the poor, and associated with death and civil unrest. An increase in gin consumption in the early 1700s actually led to the British “Gin Act” of 1736, which tried to address the social problems and high death rates that resulted from a populace drinking too much of the stuff. According to historians, “Gin was blamed for misery, rising crime, prostitution, madness, higher death rates and falling birth rates.” In fact, the pejorative terms “gin joints,” “gin mills,” and “gin-soaked” are remnants from this era.

But no matter now! According to the makers of Anti-aGin, gin (at least, their gin) is a healthy drink—and will make you young, friends! Drink up.

The new gin is a 40 percent spirit. Here’s the spiel: Anti-aGin contains collagen for its an anti-wrinkle properties; nettle, which is supposed to rejuvenate cells; gotu kola, said to inhibit scar formation and combat cellulite: chamomile, a healing and relaxing agent; witch hazel oil, to kill bacteria; burdock, believed to repair cracked skin; and green tea, intended to clear the body of impurities.

We assume it also contains gin, which the last time we checked did nothing for your looks. But it can put a crooked smile on your face, so there’s always that.

Drinksupermarket.com is saying, “It’s the next best thing for people who want stay young, but don’t want to give up alcohol. By including a host of age-defying botanicals and combining them with drinkable collagen, this is the alcoholic equivalent of a facial.”

Imagine. The fountain of youth can be yours—in the form of a gin and tonic.

By the way: If you believe all of this, we have a bridge to sell you.

Read it at Munchies

Like this? How about some real gin + homemade tonic?

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