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#273

GLENFIDDICH GALLERY

08 Dec 2015 By

The Glenfiddich Gallery portal is the equivalent of a Net-a-porter for women, or Uncrate for men: Shop according to your taste, preferences and flavour profile, and the exquisite whisky – with personalised label – will be delivered to you. #Win

Will there ever be a greater shopping extravaganza than this? (Sorry chaps, rhetorical question). It’s a first for Glenfiddich and pretty much the whisky world, you (and your collecting pals) will now have access to the brand’s rare and unreleased single malts – simply by accessing Glenfiddich Gallery. The remarkable collection is personally selected for their unique taste and innovative finish by Malt Master Brian Kinsman. You’re buying a bottle of the distillery’s history.

Glenfiddich Gallery You can filter your whisky by:

Price (starts from S$950 to infinity)

Year Range (from 15 years to 50+)

Flavour (above, Complex & Oaky, Intense and Fruity, Spicy & Vibrant etc.)

Cask type (First Fill Bourbon Cask, Refill Hogshead etc.)

Glenfiddich GalleryAt the immersive website, you’ll have access to an incredible array of Glenfiddich’s rare and ancient stock. Each of the prestigious malts on offer is unlike any other, with some whiskies finished in Bordeaux and rum casks, others in sherry butts and refill bourbon barrels.

SiJie Leaw, Regional Brand Manager of Glenfiddich, says: “Consumers today are constantly looking for new ways to express their individuality and showcase their personalities. Within the world of premium spirits, this has been reflected in the growing interest in small batch spirits especially in Singapore, where the whisky palate is mature and discerning. The Glenfiddich Gallery offers whisky enthusiasts access to rare expressions, giving them the chance to own a unique product and stand out from their peers.”

Glenfiddich Gallery

Seriously spoilt for choice

The prices range from S$950 to a quarter million, so when you’re browsing or “adding to cart”, make sure you have your wits about you.

Matthew Fergusson-Stewart, Regional Brand Ambassador for Glenfiddich adds: “As a family-run distillery for over 125 years, we have amassed an extraordinary range of whiskies. The Glenfiddich Gallery opens up our distillery in a way that has never been done before, taking individuals on a journey through our warehouses into a world of incredible flavour and exclusivity. Here people can access some of our finest private collection whiskies, giving them the opportunity to customise their dream dram.”

And the final step before it’s delivered to you – creating a bespoke label. This could be a luxurious gift, or a treasured present for yourself.

A special pop-up experience of the Glenfiddich Gallery will be held at The Refinery (115 King Georges Avenue) from December 13th – 31st. Fans of Glenfiddich will be able to view a collection of rare and bespoke whiskies as well as take part in special scent stimulations to discover the various whiskies that match their taste profiles. Admission is free.

Hosted sessions for the public will be conducted at the following times:

13 December 2015, Sunday: 11am–1pm; 2pm–4pm; 6.30pm–8.30pm.

15 December 2015, Tuesday: 6.30pm–8.30pm; 9.30pm–11.30pm.

17 December 2015, Thursday: 6.30pm–8.30pm; 9.30pm–11.30pm

18 December 2015, Friday: 6.30pm–8.30pm; 9.30pm–11.30pm

The Glenfiddich Gallery will remain open to the public to explore on their own from 19 – 31 December 2015, 11:00am to 11:30pm.

 

 

 

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