RICK ASTLEY COLLAB WITH MIKKELLER

08 Feb 2017 By David Fuhrmann-Lim

No, this is not a Rick-roll. The ginger singer graduates from internet meme to beer maker. Rick Astley will never let us down.

Soon there will be a beer that’s never gonna give you up or let you down. That’s right: The one and only Rick Astley is switching careers from one-hit wonder to brewmaster.

In a collaboration with Danish beer brand Mikkeller, Astley is planning to launch a Pilsner-type lager. Although this may seem like an unlikely collaboration, the man better known as the poster child for viral pranks (not to mention muse for speechwriters) has been planning the new venture for a while.

bedow mikkelle

“Mikkeller beer is quite experimental and they’ve been sending me various bottles to sample,” Astley told the Irish Mirror. The singer elaborated that the brand makes several fruity beers, so we’re not quite sure how he settled on such a safe flavor.

The ginger heartthrob has apparently become quite the beer enthusiast over the years, having even been known to drink a brew or two on stage during performances. Maybe he’ll be drinking his own stuff by the next time he goes on tour.

Although we’re all hoping to see an ale from the Never Gonna Give You Up singer soon, it’s still missing one thing before it’s ready for the public: a name. We’re sure his fans will have some creative suggestions.

Like this? Check out this Koval x Mikkeller collab

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