Channing Tatum on his Born and Bred Vodka and the crazy shit that happens when you drink it.

Vodka = Russia. But What Happens to All Those Bottles When It's Discarded on the Beach? In Ussuri Bay, Eastern Russian, Something Magical Happened.

After years of hating on vodka cocktails, craft bartenders are finally coming around to the clear spirit.

Absolut Elyx Global Brand Ambassador, Gareth Evans, was in Singapore for Cocktail Week and to launch Elyx House. Between guest bartending shifts and bar hops, we managed to get a Q&A. So guess which magical person he’d most like to drink with?

We have all been hurt before. For me it was Tequila... This writer thinks it’s time to let that hatred go, by offering up his list of drinks that deserve a second chance.

There's an Absolut Party, and you are invited

Did you know, after all those thousands of interpretations and original artwork created on the Absolut Vodka bottle, that Andy Warhol was the first artist back in the day to do so? He loved the bottle, and now the brand has a tribute to him. Respect!

This 2015, get ready to mark it down, pencil it in, hang out, and drink up, at least for these 11 days!

A professor from Iowa State University has invented a vodka at doesn't give you a hangover. Yes, read that again: NO. HANGOVER. Someone give him a Nobel or whatever it is you give these eggheads!

If you want an eye opener, literally, and a metaphorical kick in your next drink, make yourself an espresso martini. Here's how.

Absolut Vodka's first artist-collaborator was Andy Warhol, and since then it has enthralled us with its endlessly clever and cheeky ads. Decades on and it's still one of the greatest campaigns ever. So what's with the brand's new strategy?