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MIAMI BEACH EDITION
08 Jan 2015 By David Fuhrmann-Lim
With Miami Beach Edition, hotelier Ian Schrager has reimagined a resort primed for the 21st Century. Are you ready for the future?
More than 20 years ago, Ian Schrager created the Delano, and gave Miami a cool cachet. Now with his new hotel, he’s readying the city for the future. And we can’t wait to visit.
The new Edition represents the most important step forward for the city since the moment when Schrager’s last Miami hotel, the Delano, opened in 1992 — and changed everything. “Up till then there hadn’t been a new hotel built in Miami Beach in almost forty years,” Schrager recalls. But in the early 1990s, Schrager sensed that something exciting and fresh was emerging in the historic Art Deco blocks of South Beach: a new population, and new kind of cultural energy. (I have to admit, I was there in 1989, and all I could smell was salt and tequila.) Building on his epiphany, the hotelier created the Delano — and suddenly Miami Beach was on the map.
Located in the Mid-Beach area — the historic “heart of Miami Beach” between South Beach and North Beach — the new Edition is not merely a hotel, but an intricately interlinked complex of structures, spaces, and settings designed to offer a new kind of resort environment, where every aspect of the traditional beach hotel has been re-imagined, and every thought given to enhancing a guest’s stay: for vacation, for relaxation — and for work.
On the beach side of the hotel are two stylish interior spaces that will evoke classic Miami Beach elegance and sophistication: the Ocean Bar, a chic, elegantly designed lounge whose wide glass walls overlook the Atlantic; and the Matador Room, where Michelin star chef Jean-Georges Vongerichten will create a modern interpretation of Latin cuisine influenced by Spanish, Caribbean and South American flavors.
“There are thousands of boutique hotels out there — some are good, some are not so good; but they’re all replicating what Steve [Rubell] and I did. This is something else, a step forward. It’s a new kind of place — it’s the next-generation urban resort, and the next-generation business and lifestyle hotel. There’s nothing else like it on the beach or anywhere else,” adds Ian Schrager.
And what others are saying:
“…The Miami Beach Edition represents the next great seminal event in the life of the city.” Hotel Designs Online
“This is the place to be for Art Basel: The Miami Beach Edition.” Nylon
“New Edition brings fresh glamour to Miami Beach.” Miami Herald
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