TAKE IT OR LEAF IT

11 Sep 2017 By David Fuhrmann-Lim

This Cool Stylish Packaging for Singapore’s Kindred Teas Will Totally Make Your Day.

Kindred Teas is inspired by precious moments, whose makers believe that tea can foster relationships, and bring you closer to the people you share it with.

kindred tea manic design

Their mission is to bring you quality teas from around the world, so that you can create these moments with those that matter most, or simply savour during some quiet time alone.

kindred tea manic design

The brand packaging was created by Manic, an award-winning design, digital and strategy studio based in Singapore. Manic’s works include design for Auchentoshan‘s relaunch in SE Asia, brand identity for 28 Hongkong Street, product packaging for Paper Lantern’s Sichuan Pepper Gin, and conceptual book design for 99 Stories Dreams Poems – for which they recently won a Wood Pen at D&AD 2017 in London. (Disclosure: I’m the author of 99. Yes, moi).

kindred tea manic design

Design concept: The two swallows on the logo provide a dual meaning: It symbolises companionship and travel, and the word ‘swallow’ is also part of the founder of Kindred’s Chinese name – 燕.

kindred tea manic design

The clean, versatile looks give you a sense of calm and serenity.

kindred tea manic design

At the moment there are seven flavours to choose from, including Ding Dong Oolong, Rooibos Orange and Elder & Cream Black Tea. Teaware is also available.

More info: Kindred Teas

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