MENUS DESIGNED FOR THE INSTAGRAM AGE

22 Aug 2014 By David Fuhrmann-Lim

All trendy menus look basically the same, until these guys from Trick Dog came along and made it so covetable it was either frequently stolen or Instagramed. See for yourself how clever it is.

By Nathan Mattise

America’s restaurants and bars cater to a thousand different varieties of palate and preference–lovers of offal, whisky aficionados, those who prefer things pickled and on small plates, and so on. But the humble menu has not caught up in terms of variety and inventiveness. Far too many of them, in fact, look exactly like this.

And then there is Trick Dog, a relative newcomer to San Francisco’s dense and varied bar scene, which has become a local darling thanks in part to its menus. Not what’s on the menus (though that rightfully gets many excited), but the menus themselves…

Read the rest: Fast Company