BEER MUSEUM – WHAT'RE YOU WAITING FOR?
14 Feb 2015 By David Fuhrmann-Lim
Someone had to do it, and the Swedes got there first. Stockholm’s Spiritmuseum curates and celebrates the science and art of beer making. And yes, you can get a pint or three when you’re there.
By John Brownlee
Sweden traditionally hasn’t been a big destination for beer snobs. If you went to the pub, you’d pretty much be limited in choice by whether or not you wanted a big beer or a small one, according to Form Us With Love’s Jonas Petterson. But as in the United States, over the past couple decades, craft brewing has exploded in Sweden. In 1988, there were only nine breweries in the country. Today, there are at least 145.
Located on the island of Djurgården and situated in two beautiful 18th-century naval buildings, Stockholm’s Spiritmuseum dedicates itself to documenting Sweden’s complicated and bittersweet history with alcohol. In the past, that’s been the hard stuff, but with craft brewing figuring more prominently in Swedes’ lives, the museum turned to design house Form Us With Love to create an exhibition that celebrate the science and art of beer making.
“We wanted to try to explain Swedish beer culture both from a historical point of view and what’s happening right now,” says Petterson. “And we wanted to do so in a way that was attractive to beer enthusiasts and more casual beer drinkers, which I thinks includes us: we’re definitely not beer nerds. So the biggest challenge was how to attract both these different worlds.”
Designed over a period of six months, the Spiritmuseum’s Beer Exhibition is made up of three different sections. First, there’s a wall of beer. That’s the kind of sentence that will get any beer lover interested, but this wall of beer isn’t necessarily to drink. Arrayed by hue in clear glass bottles, the wall serves as a colorful reminder of the vast continuum of beer. It’s like an alcoholic swatch.
The Beer Exhibition also tries to convey the history of brewing across a series of podiums, each with a small exhibit not much bigger than a home brewing kit. Different podiums tackle one small part of beer’s history in Sweden, which extends as far back as the Vikings, and the exhibits range from an examination of vintage steins to a diorama showing exactly how craft beer has exploded in the country in the past 30 years…
Read the whole story at Fast Company
Photos by Spiritmuseum